Having visited 65 (and counting) countries, Tina Vignali knows world travel. Looking to share that knowledge with other travel enthusiasts, Tina created Traveleidoscope, a blog dedicated to sharing advice for anyone looking to see new parts of the world up close.

With a name like Traveleidoscope, the logo had to be bright and vibrant, but I had to be careful not to emulate an actual kaleidoscope too much. They’re fun but way too complex to serve as a logo. Instead, I used basic geometric shapes in a circular pattern to clearly and simply suggest a kaleidoscope in a memorable and versatile way.