Mac's Cheese Spreads
When Kentucky's Larry Mac's Beer Cheese decided to freshen up their name, I worked with them on a new look as well. For the logo, they wanted to keep a script typeface but one that was cleaner and more compact. This one is fun yet professional, delivering the classic vibe of your neighborhood deli.
I also took on the task of redesigning all the labels for the cheese containers. Previously, though the cheeses were delicious, the labels lacked cohesion. I worked to create a system in which it would be very clear to consumers that they were looking at a Mac's product while easily being able to differentiate between the eight flavors. Giving each its own color palette will eliminate confusion for shoppers, but the consistent structure will create a nice billboard effect on shelves and ensure that any new flavors can fit perfectly within this label family.