As a member of Lexington, Kentucky’s Bluegrass Printmakers, I was excited to take on the project of designing a new logo and freshening up the organization’s branding.
With input from fellow printmakers, I set out to create a versatile mark that would appeal to both experienced printmakers as well as newcomers. When designing an arts organization’s logo, it can be tempting to go in an “artsy” direction, but I believe the mark should stay simple so as to contrast rather than conflict with whatever art it will have to work alongside.
In one of those pieces of logo fortune, the organization's initials, when in lowercase, are just upside down versions of each other. That made it easy to create a mark that mimicked the moment of pulling a print off the inked block, the moment that for many printmakers, is that perfect mix of nervousness and excited anticipation.